| Course Name | Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| EISL 515 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Service Course | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to inform students about the main principles of marketing by discussing the key concepts and development of marketing, consumer behavior, market segmentation, target market selection and positioning, marketing mix strategies and contemporary topics in marketing. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The contents of this course consist of development of marketing management orientations, marketing environment, consumer behavior, targeting and positioning, product development, pricing, distribution and communication strategies and marketing ethics. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the Course | |
| 2 | Marketing Process, Core Marketing Concepts and Contemporary Topics in Marketing | |
| 3 | Marketing Environment | |
| 4 | Marketing Plan | |
| 5 | Consumer Behavior | |
| 6 | Marketing Research | |
| 7 | Segmentation, Targeting and Positioning | |
| 8 | Homework / Application | |
| 9 | Marketing Mix: Product Strategies | |
| 10 | Marketing Mix: Pricing Strategies | |
| 11 | Marketing Mix: Distribution Channel Strategies | |
| 12 | Marketing Mix : Communication Strategies | |
| 13 | Application of the Concepts | |
| 14 | Sustainable Marketing: Corporate Social Responsibility and Ethics | |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks |
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| Suggested Readings/Materials |
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| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | - | |
| Final Exam | 1 | 80 |
| Total |
| Weighting of Semester Activities on the Final Grade | 1 | 20 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 80 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | 48 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 10 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | - | ||
| Final Exams | 1 | 34 | |
| Total | 140 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
